A well-designed website improves user experience, which is critical for generating more conversions. When you create a well-structured design for your website, your clients and visitors will find it visually appealing, attracting more prospective buyers. The first step to success is to appeal to your visitors and consumers, which can only be accomplished by providing a well-designed website.

There are a couple of reasons why you may be outranked by your competition. I am going to explain how and why you may be being outranked.

Reason #1 

They have more content than you. When having a website, it is important to have little content to keep the lazy American interested, but enough for Google to process and deem you as a reliable source and business for your niche. When creating a website, it is important to try to have 1500 words on your home page, 750 words on each service page, and around 250 words on your about page.

Reason #2 

They have more keywords and better keywords. An example of a keyword would be if you are a plumber in Chicago and a customer Googles "Plumber Chicago, IL." The more you have this phrase on your website, the better you will be ranked for it and the more you will pop up when searched.

Reason #3

Better and more backlinks. Backlinks are the number of times you are mentioned on another site, such as yellow pages, yelp, etc. More backlinks do not always mean you will rank better. As with many things in life, backlinks are the same: quality over quantity.

Does all of this sound like something you may need help improving? If so, call 651-285-7871 to speak with an expert in SEO and all things digital marketing.

Did you know 30% of mobile searches are related to location? Getting on Google Maps can be one of the things you can do for your business. In a few simple steps, I can help you improve your business.

1. Go to “Google Business Profile” 

2. Add or Claim your business

3. Fill out your business information form

4. Verify your business

5. Confirm your business

6. Check details and implement SEO

The average adult spends around 2.5 hours every day on social media. That becomes a large portion of what we see on a day-to-day basis. So why not put yourself and your business right in front of there eyes? Your competitors may already be doing ads, so what is stopping you? People enjoy interacting with others who share their interests and exchanging ideas. We hang out with individuals who share our interests in movies, music, and football teams. There is no exception, whether using a well-known service or making purchases from the same company. Imagine that you could assemble such a group and exert control over them by speaking to them in the "language" they enjoy. The ideal instrument to help you grow an audience for your business is social media. By the way, this capability can be used across a variety of platforms. Perhaps the two most well-known are Facebook and Twitter. It's simple to set up, and with the assistance of professionals, you may dominate your local competitors. Another thing that can come from using social media to your advantage is building your brand. Branding helps you make decisions every day subconsciously. When you go to the store, are you going to buy name-brand groceries or some cheap store-brand knock-offs? If your car breaks down, are you going to replace your tires with a brand you trust or a brand you have never heard of? I'm sure you think the same way most Americans do and are going to go with a trustworthy brand. 

The likelihood that someone will click on your website increases as you go up the search results rankings. Due to their short attention spans, people tend to be drawn to the first few results they come across when searching for an immediate fix to a problem. The most efficient approach to accomplishing this and ranking among the top results on a search page is through SEO. So that brings up the question. Will SEO work for me? Short answer: "yes." The real question should be, How can I make SEO work for me? SEO is not just as simple as throwing together backlinks and hoping for the best. The things that worked in 2022 may not work the same in 2024. Google is the decider in how they change the algorithm, and we are the deciders in how we keep up to date with them, and here at Higher Reach Digital, we are always up to date on ways to increase your business's online presence and monthly revenue.

The fact that SEO strategies don't provide rapid fixes is one of their few drawbacks. Many website owners anticipate seeing a return on their investment in a matter of weeks, but the truth is more along the lines of months. In actuality, it typically takes four to six months for SEO strategies to "work," or for you to see a return on your investment. This does not imply that you won't get results sooner. Just be careful not to abandon your SEO campaign too soon.